Three Levels of Mastery

Structured Section

Level 1: Practitioner

Focus: Foundational application

Certified practitioners can

Apply AXIS to defined scenarios
Produce core artifacts
Identify moment failures and improvement paths

Level 2: Architect

Focus: Systemic design and governance

Certified architects can:

Design cross-team experience architectures
Govern moment decisions across portfolios
Translate AXIS into operating models

Level 3: Leading (Executive)

Focus: Strategy, accountability, and sponsorship

Certified architects can:

Sponsor experience as an enterprise capability
Use AXIS to align strategy, AI, and operating models
Hold organizations accountable for moments that matter

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